David Hamilton
Principal, Design Intelligence — Block
Designed GM's Tesla Supercharger onboarding across 3 apps.
Shipped flow — myChevrolet / myGMC / myCadillac
Settings→Public Charging→Activate Tesla→Add Payment→Order Adapter→Find Station→Start Charge
17,800
stations unlocked
3
apps shipped
1st
cross-brand EV onboarding at scale
Rewrote GM's OTA update system from marketing to changelogs.
Before / After — OTA notification copy
Before
Great News! Your vehicle keeps getting better. This update contains a required software change to help improve the overall software update and diagnostics process. Be sure to install this update to receive future updates. Better Never Stops™After
GM 2.5.2024Install: ~30 min
• Heating system performance
• Menu navigation and icons
• Imperial / metric units
• Battery performance
Reusable template. Legal and compliance approved. Ships to every connected GM vehicle.
Rewrote GM's global privacy policy from legal to human.
Privacy policy rewrite — scope
Before
40+ pages. Unstructured legal paragraphs. Written by attorneys for attorneys.After
Scannable sections. Plain language. Structured hierarchy. Written for customers who actually read it.Partners: Legal, Policy, Product. Shipped across all GM digital surfaces.
Built the content design practice at GM. 23 people. 5 managers.
Team architecture — GM Content Design
0 → 23
designers hired
5
managers
4
surfaces: vehicle, mobile, web, internal
First centralized content design practice in GM history. Introduced weekly writing reviews, leveling standards, and a scalable content standards program.
Led content design at Meta. L7. 3 managers. 19 ICs.
Scope — Meta Central Products Platform
NotificationsMessaging PlatformQuick PromotionsGrowthIntegrity
22
total reports
L7
level
Global
scope
Directed Oklahoma's COVID vaccine campaign. #2 in the nation.
Campaign results — Oklahoma State Dept. of Health
#2
state vaccine adoption rate nationally
$3M
contract value
Messaging architecture. Channel strategy. Behavioral design at population scale. Dozens of daily media requests across local and national press.
Wrote the messaging that won GE Aviation a $517M Army contract.
GE Aviation T901 — Improved Turbine Engine Program
T700 (replaced)
1,900 shpTraditional manufacturing
T901 (shipped)
3,000 shp (+50%)Additive + ceramic matrix composites
Same weight
$517M
EMD contract won
2
fleets: Apache, Black Hawk
2025
first flight
Now building AI-native design tooling at Block.
Nights, I built Open Primitive — 30 federal data domains,
Ed25519 signed, 33 MCP tools. The data layer of the agent internet.
GET /v1/water?zip=48201
{
"domain": "water",
"source": "EPA SDWIS",
"confidence": 0.92,
"proof": { "algorithm": "Ed25519" }
}
{
"domain": "water",
"source": "EPA SDWIS",
"confidence": 0.92,
"proof": { "algorithm": "Ed25519" }
}
I believe the hardest design problems are structural, not visual.
I believe language is infrastructure.
I believe the internet is splitting in two and we are not ready.
Johns Hopkins — MA, Change Communications
Hope College — BA, Business and Politics